Promos on the Run :-)

Now equipped with the necessary labeling and display pieces, I need 50 promo items to hand out.  I know I saw a Michaels on the south side of the highway, so I take off to the east, scanning the right side.  When the road suddenly changes and there is nothing but a tall rocky mountain on the right side of the road, I realize I missed the store, and head further east to Hobby Lobby.

Now Hobby Lobby has got to be one of the greatest stores on the planet when you are in direct sales.  There are so many items you can take and create into ways to book parties, its simply amazing.  Thankfully, it was Bridal Bash week - and all wedding items were half-off (if you wait long enough, everything will be half off at Hobby Lobby.  In fact, it may be a sin to pay full price for anything there!)  Wedding items work wonderfully for the jewelry business - the BLING is what its all about, so you can often find ideas in the bridal area!  Running a quick eye over the assorted wedding goods , my eyes alight on the bridal bubbles - you know, the cute little bottles of bubbles that guests use to blow bubbles at the bride and groom.  At $3.99 for 24 bottles, I can buy two boxes and decorate them on the cheap with a simple ribbon, a glitz rhinestone flower on the lid and a label with my info...but what can I do to tie in this promo so that they will remember me?

This is where many girls get stuck.  Instead of trying to come up with an idea, they say, "I'm not creative" and don't try.  I stand in the wedding aisle, talking to myself.  "Bubbling with joy?"  "Bubbles of happiness?"  "Blingy Bubbles?"  "Bubble Bling"  "Double your bubble bling?"  (at this point, a women also in the aisle shot me a strange look) "Blow away your troubles?"  "Blow your way to free jewelry" (terribly inappropriate, that one could be!) "Don't BLOW your budget?"  BINGO!  "Don't BLOW your budget, get your jewelry FREE instead."  I knew I had a winner, and quickly got to work.